A quiet revolution - Better Sooner:

Why Skincare's Future Is About Prevention, Not Fixing. In this episode of Beauty Ahead, we explore the subtle but powerful shift happening in skincare: from correcting problems to preventing them before they begin. Welcome to the age of “prejuvenation,” where barrier-first routines, SPF rituals, and ingredient minimalism replace aggressive treatments. We’ll break down how Gen Z is leading the way, why brands are adapting fast, and how the Open Beauty Hub helps professionals stay on top of this transformation.